What You’ll Learn
HOW TO IDENTIFY your competitors’ strengths and weaknesses, then develop language, context and messaging on how to compete in your market.
HOW TO DEVELOP ROI: What is a benefit to my client?” instead of “What does it mean to them?”
HOW TO HIGHLIGHT product features and benefits in relation to how your customers use and see your product.
HOW TO CREATE your value statement (business development vs. sales).
HOW TO PRICE products and services with quality and value in mind.
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