How to Clarify Your Niche, Ideal Client Profile & Your Messaging Webinar Presented by Wyoming SBDC Community Navigator Program

Having trouble narrowing down your market to a particular niche?  In this webinar, we’ll provide tools that you can use to clarify your avatar client/niche, and we’ll discuss what you need to know about them, and how to gather this intel.  All this information will help you to clarify who exactly you are marketing to, where you should be advertising and networking, and what message you should be using in order to convert more prospects into clients.

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Presenter: Liz Jamieson holds a bachelor’s degree in Linguistics and a Master’s degree in Educational Leadership, specializing in Experiential Education. She has been coaching, facilitating, and training in a variety of environments for decades, including as a Washington Small Business Development Center Certified Business Advisor, Business Coach and Program Director for an SBA Women’s Business Center, and as Manager of Corporate Training and Continuing Education for a Technical College.

Liz Jamieson owned a web site design and development firm for many years, where she began to coach entrepreneurs in branding, sales and marketing. There, she worked on the online presence, collateral and copy for over 100 different small businesses. She cold called entire Chamber of Commerce directories, to build her own business. Liz is strong in technical online marketing, loan packaging, business planning and development, social media and more.